Google Analytics V2
Google Analytics version 2
Google Analytics version 2

Finally the much awaited Google Analytics version 2 was finally launched, with several new visualization tools and data sharing tools.


The package is basically an extension of Google's AdWords program, which lets site owners buy words that link to various segments of their site via contextual ads that show up on Google or associate search engine results.


The new Analytics design looks to be more user-friendly and observant. The design has a more of a Web 2.0 feel to it, more in tune with current web trends. Though it's too early to pass judgement, some features appear to be very clear-cut and versatile.


The new tools are supposed to give Web site owners a free and straightforward system to keep track of how users are accessing content of their site including of tracking of content. This includes the tracking of popular content, time spent by users and number of hits by time of day.


The new features are purported to make it easier for web site owners to find and share t data so they can make informed decisions. One thing is definite the new version does present data more clearly and is more applicable, as a single report contains all the necessary data.



New Features


Key new features are:



Customizable Dashboards


The Analytics dashboard is now absolutely customizable and has simplified data presentation. Users can relocate, add, and remove the various data widgets, in a similar fashion to that of iGoogle. The new dashboard illustrates Site Usage, visitor usage, map overlay, traffic sources overview, content overview and goal overview. No more digging through reports, in the new dashboard you can simply put all the information you need and email it to others.



Emailing of reports


One of the major weaknesses of Google Analytics was the lack of a means to email out reports. This feature has now been added to this new release. You can now e-mail or export reports as PDFs that can be scheduled to be sent out automatically every day, week, month or quarter using the in-built calendar.



Improved Segmentation Capabilities


Segmentation capabilities have been also added, which allows you to independently measure the actions of different groups of visitors. This is an awesome concept which will have a great impact on a site's SEO opportunities...... With the Trend and Date Slider you can compare time periods and select date ranges while keeping track of long term trends.


The Ecommerce Tracking lets you trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.


Funnel Visualization lets you find out which pages result in lost conversions and where your would-be customers go.


Site Overlay lets you see traffic and conversion information for every link as you browse your site, without any downloading.



Redesigned User Interface


The Google Analytics user interface has been redesigned extensively for greater customization and collaboration. Data summaries and improved tracking analysis complement navigational clarity and intuitive connections among related data. It is definitely more user friendly and contemporary Enhanced Map


The new Map is enhanced to allow users to target in on the individual cities of the site's visitors. The map overlay even tracks where your users are, precisely down to the city they live in. With this you can find out where your users come from and identify your most lucrative geographic markets.



Keyword and Campaign Comparison


The new keywords features is a boon for site owners, as it drives traffic through the website by dividing the entrance keywords for each page of the site and showing these keywords in a very accessible manner.



Purported Benefits


Google Analytics is supposed to uncover what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you with its.



Sophisticated Analytics


Google Analytics provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.



Easy to use


Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.



Scalable for any size site


Google Analytics is a hosted service that runs on the same servers that power Google, so you can expect the consistent service for large, high-traffic corporate sites to small sites.



Integrated with AdWords


If you have an AdWords account, you can use Google Analytics directly from the AdWords interface.



Tracks all campaigns


Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.


The new Analytics will be out over the next month. For the first month, both the old and the new versions will be available to ease the transition.


As I mentioned before it's too early to pass judgement on the Google Analytics V2, but being a Google product expectations are high. So lets keep our fingers crossed.


Source:
Google
Posted:
11/17/2007
 Views: 
2891
 
Username
Password
Silver Nanowire Technology
AJAX & SEO - Are They Compatible?
VoIP requires attention to security
Automatically run jobs on your website
Email Marketing - The Seeds Of Trust
more articles
Visual Studio 2008 Is Imminent
AMD hit by birth defects lawsuit
Is a flying car about to take off?
Cisco Woes Spook IT Sector
The Points of It All
Latin music fans going mobile in Spain
Prince Threatens Fan Sites
Top 10 reviews of the week
IndiaTimes website 'attacks visitors'
IBM's Secret SaaS
more news
 Homepage  Contact us  About us FAQ Mail Services Projects Books Graphic Design Articles Members Partners Search
Puzzle net Network Solutions Gaam RASA Software Geeks Web Solutions Argoun Studio eset - Nod32

© 1999 - 2017 www.asrepooya.com, All right reserved, Powered by Asre Pooya IT Development Co.
This website was optimized for display sizes 1024 by 768 pixles and up.